"...repeating something 3 times has 90% of the persuasive value of 3 different people saying it once." BEETLEJUICE BEETLEJUICE BEETLEJUICE
This article so far is particularly boring. Yes, it's important for advertising to be memorable for it to work. I really liked how this guy spent several paragraphs to say that.
Okay, repeat stuff to make it memorable. Fantastic - something I never knew befor- wait a second!
This was the most pointless article ever. If this guy can drag out these points for a whole book and people actually buy it, I weep more for humanity.
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